Bezi vs Yaza · Bay Area shelf head-to-head
Bezi and Yaza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bezi carries more Brand PowerYaza is in more Bay Area grocersYaza fields the deeper lineupBezi sits further up the premium end
Bezi
Yaza
42
brand power
37
4
products
8
1
categories
4
4
grocers
6
$1.15
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bezi▭ Yaza
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bezi
no top category Yaza doesn’t also play in.
only Yaza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bezi · 2
only Yaza · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bezi · Yaza
