Bgreen Food vs Lotus Foods · Bay Area shelf head-to-head
Bgreen Food and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupBgreen Food sits further up the premium end
Bgreen Food
Lotus Foods
21
brand power
54
10
products
28
4
categories
4
5
subcategories
9
2
grocers
17
82.2¢
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bgreen Food▭ Lotus Foods
Distribution · 30% of score8·71
B
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bgreen Food
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bgreen Food · 0
no exclusive doors — everywhere Bgreen Food is, Lotus Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bgreen Food · Lotus Foods
