Bianco Dinapoli vs Strianese · Bay Area shelf head-to-head
Bianco Dinapoli and Strianese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Strianese is in more Bay Area grocersBianco Dinapoli fields the deeper lineup
Bianco Dinapoli
Strianese
48
brand power
46
19
products
14
2
categories
2
5
subcategories
5
14
grocers
15
35.6¢
price per oz
21.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bianco Dinapoli▭ Strianese
Distribution · 30% of score58·63
S
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bianco Dinapoli
only Strianese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bianco Dinapoli · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bianco Dinapoli · Strianese
