Bicycle Coffee Company vs Gus's Coffee · Bay Area shelf head-to-head
Bicycle Coffee Company and Gus's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bicycle Coffee Company carries more Brand PowerBicycle Coffee Company is in more Bay Area grocersGus's Coffee sits further up the premium end
Bicycle Coffee Company
Gus's Coffee
25
brand power
15
5
products
3
1
categories
2
2
subcategories
3
8
grocers
2
$1.72
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bicycle Coffee Company▭ Gus's Coffee
Distribution · 30% of score33·8
G
carried in 8 of 24 Bay Area grocers·exclusive to Gus's Community Market
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bicycle Coffee Company
no top category Gus's Coffee doesn’t also play in.
only Gus's Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bicycle Coffee Company · 6
only Gus's Coffee · 0
no exclusive doors — everywhere Gus's Coffee is, Bicycle Coffee Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bicycle Coffee Company · Gus's Coffee