Biena vs Seapoint Farms · Bay Area shelf head-to-head
Biena and Seapoint Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapoint Farms carries more Brand PowerSeapoint Farms is in more Bay Area grocersBiena sits further up the premium end
Biena
Seapoint Farms
37
brand power
43
10
products
12
1
categories
2
1
subcategories
3
13
grocers
17
$1.32
price per oz
53.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ Seapoint Farms
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category Seapoint Farms doesn’t also play in.
only Seapoint Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biena · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · Seapoint Farms
