Biena vs Thai Coco · Bay Area shelf head-to-head
Biena and Thai Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersBiena fields the deeper lineupThai Coco sits further up the premium end
Biena
Thai Coco
37
brand power
22
10
products
5
1
categories
2
13
grocers
3
$1.32
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ Thai Coco
Distribution · 30% of score54·13
T
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category Thai Coco doesn’t also play in.
only Thai Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · Thai Coco