Big Mozz Sticks vs Farm Rich · Bay Area shelf head-to-head
Big Mozz Sticks and Farm Rich, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Farm Rich carries more Brand PowerFarm Rich is in more Bay Area grocersFarm Rich fields the deeper lineup
Big Mozz Sticks
Farm Rich
23
brand power
31
2
products
8
1
categories
5
1
subcategories
6
4
grocers
5
$11.31
avg price
$12.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Mozz Sticks▭ Farm Rich
Distribution · 30% of score17·21
B
F
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Mozz Sticks
no top category Farm Rich doesn’t also play in.
only Farm Rich
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Mozz Sticks · 3
only Farm Rich · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Mozz Sticks · Farm Rich