Reading the shelf…
Farm Rich runs 8 products across 5 categories, stocked in 5 of 24 Bay Area grocers. It's a leading brand in frozen appetizers, holding 22% of that shelf. A niche presence · Brand Power 35/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Farm Rich (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Farm Rich · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Farm Rich in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Farm Rich product in stock, cheapest first.







22 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area stores already carrying Farm Richthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
$12.78 average price. where it sits on price · context, not scored into Brand Power.
open here: Frozen Breakfast Pockets and Sandwiches, Other Frozen Breakfast
open = the store meaningfully carries that category (real depth, not a token SKU) and Farm Rich sells it elsewhere but has no SKU here.