Farm Rich vs Jimmy Dean · Bay Area shelf head-to-head
Farm Rich and Jimmy Dean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineup
Farm Rich
Jimmy Dean
31
brand power
53
8
products
42
5
categories
5
6
subcategories
6
5
grocers
10
$12.78
avg price
$10.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farm Rich▭ Jimmy Dean
Distribution · 30% of score21·42
F
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farm Rich
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farm Rich · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farm Rich · Jimmy Dean