Farm Rich vs Tgi Fridays · Bay Area shelf head-to-head
Farm Rich and Tgi Fridays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tgi Fridays carries more Brand PowerTgi Fridays fields the deeper lineup
Farm Rich
Tgi Fridays
31
brand power
39
8
products
13
5
categories
5
6
subcategories
6
5
grocers
5
$12.78
avg price
$10.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farm Rich▭ Tgi Fridays
Distribution · 30% of score21·21
F
T
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farm Rich
only Tgi Fridays
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farm Rich · 2
only Tgi Fridays · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farm Rich · Tgi Fridays
