Farm Rich vs Big Mozz Sticks · Bay Area shelf head-to-head
Farm Rich and Big Mozz Sticks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Farm Rich carries more Brand PowerFarm Rich is in more Bay Area grocersFarm Rich fields the deeper lineup
Farm Rich
Big Mozz Sticks
31
brand power
23
8
products
2
5
categories
1
6
subcategories
1
5
grocers
4
$12.78
avg price
$11.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farm Rich▭ Big Mozz Sticks
Distribution · 30% of score21·17
F
B
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farm Rich
only Big Mozz Sticks
no top category Farm Rich doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Farm Rich · 4
only Big Mozz Sticks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farm Rich · Big Mozz Sticks