Big Mozz Sticks vs Tgi Fridays · Bay Area shelf head-to-head
Big Mozz Sticks and Tgi Fridays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tgi Fridays carries more Brand PowerTgi Fridays is in more Bay Area grocersTgi Fridays fields the deeper lineup
Big Mozz Sticks
Tgi Fridays
23
brand power
39
2
products
13
1
categories
5
1
subcategories
6
4
grocers
5
$11.31
avg price
$10.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Mozz Sticks▭ Tgi Fridays
Distribution · 30% of score17·21
B
T
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Mozz Sticks
no top category Tgi Fridays doesn’t also play in.
only Tgi Fridays
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Mozz Sticks · 4
only Tgi Fridays · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Mozz Sticks · Tgi Fridays