Big Sky Brewing Co. vs Mentos · Bay Area shelf head-to-head
Big Sky Brewing Co. and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Big Sky Brewing Co.
Mentos
7
brand power
35
4
products
17
2
categories
2
3
subcategories
3
2
grocers
9
$6.57
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Sky Brewing Co.▭ Mentos
Distribution · 30% of score8·38
B
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Sky Brewing Co.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Sky Brewing Co. · 0
no exclusive doors — everywhere Big Sky Brewing Co. is, Mentos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Sky Brewing Co. · Mentos