Big Spoon Roasters vs Barney Butter · Bay Area shelf head-to-head
Big Spoon Roasters and Barney Butter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barney Butter is in more Bay Area grocersBig Spoon Roasters fields the deeper lineup
Big Spoon Roasters
Barney Butter
32
brand power
30
21
products
10
3
categories
1
7
subcategories
2
6
grocers
8
$1.36
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Spoon Roasters▭ Barney Butter
Distribution · 30% of score25·33
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Spoon Roasters
only Barney Butter
no top category Big Spoon Roasters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Spoon Roasters · 4
only Barney Butter · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Spoon Roasters · Barney Butter
