Big Spoon Roasters vs Maranatha · Bay Area shelf head-to-head
Big Spoon Roasters and Maranatha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maranatha is in more Bay Area grocersBig Spoon Roasters fields the deeper lineupBig Spoon Roasters sits further up the premium end
Big Spoon Roasters
Maranatha
32
brand power
31
21
products
11
3
categories
1
7
subcategories
2
6
grocers
11
$1.36
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Spoon Roasters▭ Maranatha
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Spoon Roasters
only Maranatha
no top category Big Spoon Roasters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Spoon Roasters · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Spoon Roasters · Maranatha
