Bigelow vs Lipton · Bay Area shelf head-to-head
Bigelow and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersBigelow fields the deeper lineupBigelow sits further up the premium end
Bigelow
Lipton
45
brand power
57
59
products
37
1
categories
5
5
subcategories
11
13
grocers
14
25.0¢
price per item
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Lipton
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Lipton doesn’t also play in.
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Lipton
