Bigelow vs Traditional Medicinals · Bay Area shelf head-to-head
Bigelow and Traditional Medicinals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals carries more Brand PowerTraditional Medicinals is in more Bay Area grocersBigelow fields the deeper lineupTraditional Medicinals sits further up the premium end
Bigelow
Traditional Medicinals
45
brand power
56
59
products
55
1
categories
2
5
subcategories
2
13
grocers
20
25.0¢
price per item
51.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Traditional Medicinals
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Traditional Medicinals doesn’t also play in.
only Traditional Medicinals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Traditional Medicinals
