Bioitalia vs Heyday Canning Co · Bay Area shelf head-to-head
Bioitalia and Heyday Canning Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heyday Canning Co carries more Brand PowerHeyday Canning Co is in more Bay Area grocersHeyday Canning Co fields the deeper lineup
Bioitalia
Heyday Canning Co
20
brand power
45
7
products
26
1
categories
4
7
subcategories
7
5
grocers
8
28.5¢
price per oz
45.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bioitalia▭ Heyday Canning Co
Distribution · 30% of score21·33
B
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bioitalia
no top category Heyday Canning Co doesn’t also play in.
only Heyday Canning Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bioitalia · 4
only Heyday Canning Co · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bioitalia · Heyday Canning Co
