Biotic Ferments vs Halfday · Bay Area shelf head-to-head
Biotic Ferments and Halfday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday is in more Bay Area grocersBiotic Ferments sits further up the premium end
Biotic Ferments
Halfday
34
brand power
36
11
products
9
2
categories
3
9
grocers
11
33.8¢
price per fl oz
25.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biotic Ferments▭ Halfday
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biotic Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biotic Ferments · 4
only Halfday · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biotic Ferments · Halfday
