Birch Benders vs Hawaii Selection · Bay Area shelf head-to-head
Birch Benders and Hawaii Selection, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders carries more Brand PowerBirch Benders is in more Bay Area grocersBirch Benders fields the deeper lineup
Birch Benders
Hawaii Selection
52
brand power
15
17
products
3
4
categories
2
17
grocers
1
$8.49
avg price
$10.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Hawaii Selection
Distribution · 30% of score71·4
H
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
only Hawaii Selection
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Hawaii Selection
