Birch Benders vs Pearl Milling Company · Bay Area shelf head-to-head
Birch Benders and Pearl Milling Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders carries more Brand PowerBirch Benders is in more Bay Area grocersBirch Benders fields the deeper lineupBirch Benders sits further up the premium end
Birch Benders
Pearl Milling Company
52
brand power
31
17
products
10
4
categories
2
17
grocers
8
62.0¢
price per oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Pearl Milling Company
Distribution · 30% of score71·33
P
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
only Pearl Milling Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birch Benders · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Pearl Milling Company
