Biscotti Tsoungari vs Loacker · Bay Area shelf head-to-head
Biscotti Tsoungari and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Biscotti Tsoungari
Loacker
10
brand power
52
3
products
35
1
categories
3
1
subcategories
4
1
grocers
16
$5.86
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscotti Tsoungari▭ Loacker
Distribution · 30% of score4·67
B
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscotti Tsoungari
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biscotti Tsoungari · 0
no exclusive doors — everywhere Biscotti Tsoungari is, Loacker is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscotti Tsoungari · Loacker