Bisou vs Lipton · Bay Area shelf head-to-head
Bisou and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineupBisou sits further up the premium end
Bisou
Lipton
10
brand power
57
2
products
37
1
categories
5
1
subcategories
11
2
grocers
14
$10.02
avg price
$5.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bisou▭ Lipton
Distribution · 30% of score8·58
B
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bisou
no top category Lipton doesn’t also play in.
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bisou · 0
no exclusive doors — everywhere Bisou is, Lipton is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bisou · Lipton