Bisousweet vs Abe's Muffins · Bay Area shelf head-to-head
Bisousweet and Abe's Muffins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bisousweet carries more Brand PowerAbe's Muffins is in more Bay Area grocersBisousweet sits further up the premium end
Bisousweet
Abe's Muffins
24
brand power
19
6
products
4
3
categories
2
3
grocers
4
$1.24
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bisousweet▭ Abe's Muffins
Distribution · 30% of score13·17
B
A
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's Muffins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bisousweet · 0
no exclusive doors — everywhere Bisousweet is, Abe's Muffins is too.
only Abe's Muffins · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bisousweet · Abe's Muffins