Bisousweet vs Flax4life · Bay Area shelf head-to-head
Bisousweet and Flax4life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life carries more Brand PowerFlax4life is in more Bay Area grocersFlax4life fields the deeper lineupBisousweet sits further up the premium end
Bisousweet
Flax4life
24
brand power
42
6
products
13
3
categories
2
3
grocers
11
$1.24
price per oz
40.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bisousweet▭ Flax4life
Distribution · 30% of score13·46
B
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flax4life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bisousweet · 0
no exclusive doors — everywhere Bisousweet is, Flax4life is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bisousweet · Flax4life