Black Box Wines vs J. Lohr · Bay Area shelf head-to-head
Black Box Wines and J. Lohr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
J. Lohr is in more Bay Area grocersBlack Box Wines fields the deeper lineup
Black Box Wines
J. Lohr
23
brand power
20
6
products
3
3
categories
2
5
subcategories
2
2
grocers
5
$16.99
avg price
$15.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Black Box Wines▭ J. Lohr
Distribution · 30% of score8·21
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Black Box Wines
only J. Lohr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Black Box Wines · 0
no exclusive doors — everywhere Black Box Wines is, J. Lohr is too.
only J. Lohr · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Black Box Wines · J. Lohr