Black Box Wines vs Naughty Boy · Bay Area shelf head-to-head
Black Box Wines and Naughty Boy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Black Box Wines carries more Brand PowerBlack Box Wines is in more Bay Area grocersBlack Box Wines fields the deeper lineup
Black Box Wines
Naughty Boy
23
brand power
12
6
products
2
3
categories
2
5
subcategories
2
2
grocers
1
$16.99
avg price
$18.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Black Box Wines▭ Naughty Boy
Distribution · 30% of score8·4
B
N
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Black Box Wines
only Naughty Boy
no top category Black Box Wines doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Black Box Wines · 2
only Naughty Boy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Black Box Wines · Naughty Boy