Blackbird Foods vs Massa · Bay Area shelf head-to-head
Blackbird Foods and Massa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blackbird Foods is in more Bay Area grocersMassa sits further up the premium end
Blackbird Foods
Massa
21
brand power
17
5
products
4
2
categories
1
3
subcategories
1
6
grocers
4
74.7¢
price per oz
96.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blackbird Foods▭ Massa
Distribution · 30% of score25·17
B
M
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blackbird Foods
only Massa
no top category Blackbird Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blackbird Foods · 3
only Massa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blackbird Foods · Massa
