Blue Bottle vs La Colombe · Bay Area shelf head-to-head
Blue Bottle and La Colombe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Colombe carries more Brand PowerBlue Bottle is in more Bay Area grocersLa Colombe fields the deeper lineupBlue Bottle sits further up the premium end
Blue Bottle
La Colombe
39
brand power
45
10
products
25
1
categories
2
2
subcategories
2
16
grocers
11
63.7¢
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Bottle▭ La Colombe
Distribution · 30% of score67·46
carried in 16 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Bottle
no top category La Colombe doesn’t also play in.
only La Colombe
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Bottle · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Bottle · La Colombe
