Blue Bunny vs Ben & Jerry's · Bay Area shelf head-to-head
Blue Bunny and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupBen & Jerry's sits further up the premium end
Blue Bunny
Ben & Jerry's
12
brand power
50
4
products
89
1
categories
4
2
subcategories
4
3
grocers
12
$5.35
avg price
$7.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Bunny▭ Ben & Jerry's
Distribution · 30% of score13·50
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Bunny
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Bunny · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Bunny · Ben & Jerry's
