Blue Diamond vs Daily Crunch Snacks · Bay Area shelf head-to-head
Blue Diamond and Daily Crunch Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineupDaily Crunch Snacks sits further up the premium end
Blue Diamond
Daily Crunch Snacks
50
brand power
22
43
products
7
3
categories
2
3
subcategories
4
14
grocers
5
$1.35
price per oz
$2.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Daily Crunch Snacks
Distribution · 30% of score58·21
D
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
only Daily Crunch Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Daily Crunch Snacks
