Blue Diamond vs Mary's Gone Crackers · Bay Area shelf head-to-head
Blue Diamond and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers is in more Bay Area grocersBlue Diamond fields the deeper lineupMary's Gone Crackers sits further up the premium end
Blue Diamond
Mary's Gone Crackers
50
brand power
46
43
products
31
3
categories
2
14
grocers
16
$1.35
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Mary's Gone Crackers
Distribution · 30% of score58·67
carried in 14 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Diamond · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Mary's Gone Crackers
