Blue Diamond vs Rustic Bakery · Bay Area shelf head-to-head
Blue Diamond and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersBlue Diamond fields the deeper lineupRustic Bakery sits further up the premium end
Blue Diamond
Rustic Bakery
50
brand power
56
43
products
32
3
categories
4
3
subcategories
7
14
grocers
21
$1.35
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Rustic Bakery
Distribution · 30% of score58·88
carried in 14 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Rustic Bakery
