Blue Monkey vs Bundaberg · Bay Area shelf head-to-head
Blue Monkey and Bundaberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bundaberg carries more Brand PowerBundaberg is in more Bay Area grocersBundaberg fields the deeper lineupBundaberg sits further up the premium end
Blue Monkey
Bundaberg
27
brand power
33
9
products
18
2
categories
3
3
subcategories
6
7
grocers
10
26.8¢
price per fl oz
32.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Monkey▭ Bundaberg
Distribution · 30% of score29·42
B
B
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Monkey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Monkey · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Monkey · Bundaberg
