Blue Monkey vs Izze · Bay Area shelf head-to-head
Blue Monkey and Izze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineup
Blue Monkey
Izze
27
brand power
36
9
products
16
2
categories
1
3
subcategories
1
7
grocers
13
26.8¢
price per fl oz
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Monkey▭ Izze
Distribution · 30% of score29·54
B
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Monkey
only Izze
no top category Blue Monkey doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Monkey · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Monkey · Izze
