Blue Skies Bakery vs Purely Elizabeth · Bay Area shelf head-to-head
Blue Skies Bakery and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineup
Blue Skies Bakery
Purely Elizabeth
9
brand power
75
2
products
49
1
categories
5
1
grocers
20
$13.99
avg price
$8.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Skies Bakery▭ Purely Elizabeth
Distribution · 30% of score4·83
B
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Skies Bakery
no top category Purely Elizabeth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Skies Bakery · 0
no exclusive doors — everywhere Blue Skies Bakery is, Purely Elizabeth is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Skies Bakery · Purely Elizabeth