Bob Evans Farms vs Nulaid · Bay Area shelf head-to-head
Bob Evans Farms and Nulaid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob Evans Farms carries more Brand PowerBob Evans Farms is in more Bay Area grocersBob Evans Farms fields the deeper lineup
Bob Evans Farms
Nulaid
30
brand power
10
13
products
3
4
categories
1
3
grocers
2
$6.54
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob Evans Farms▭ Nulaid
Distribution · 30% of score13·8
N
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob Evans Farms
only Nulaid
no top category Bob Evans Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob Evans Farms · 3
only Nulaid · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob Evans Farms · Nulaid