Bob's vs Litehouse · Bay Area shelf head-to-head
Bob's and Litehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Litehouse carries more Brand PowerLitehouse is in more Bay Area grocersLitehouse fields the deeper lineup
Bob's
Litehouse
16
brand power
42
5
products
29
2
categories
6
4
subcategories
14
3
grocers
5
$9.80
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's▭ Litehouse
Distribution · 30% of score13·21
B
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's
only Litehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob's · 0
no exclusive doors — everywhere Bob's is, Litehouse is too.
only Litehouse · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's · Litehouse