Boca vs Morning Star Farms · Bay Area shelf head-to-head
Boca and Morning Star Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerMorning Star Farms is in more Bay Area grocersMorning Star Farms fields the deeper lineupMorning Star Farms sits further up the premium end
Boca
Morning Star Farms
20
brand power
52
4
products
22
1
categories
4
1
subcategories
5
7
grocers
11
$1.75
price per item
$1.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boca▭ Morning Star Farms
Distribution · 30% of score29·46
B
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boca
no top category Morning Star Farms doesn’t also play in.
only Morning Star Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boca · 1
only Morning Star Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boca · Morning Star Farms
