Bocce's Bakery vs Winnie Lou · Bay Area shelf head-to-head
Bocce's Bakery and Winnie Lou, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bocce's Bakery carries more Brand PowerBocce's Bakery is in more Bay Area grocersBocce's Bakery fields the deeper lineupWinnie Lou sits further up the premium end
Bocce's Bakery
Winnie Lou
27
brand power
21
11
products
6
1
categories
2
5
grocers
4
$11.06
avg price
$11.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bocce's Bakery▭ Winnie Lou
Distribution · 30% of score21·17
B
W
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bocce's Bakery
no top category Winnie Lou doesn’t also play in.
only Winnie Lou
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bocce's Bakery · 4
only Winnie Lou · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bocce's Bakery · Winnie Lou
