Boichik Bagels vs Odd Bagel · Bay Area shelf head-to-head
Boichik Bagels and Odd Bagel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boichik Bagels carries more Brand PowerBoichik Bagels is in more Bay Area grocersOdd Bagel sits further up the premium end
Boichik Bagels
Odd Bagel
30
brand power
19
6
products
6
3
categories
1
9
grocers
6
$19.55
avg price
$13.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boichik Bagels▭ Odd Bagel
Distribution · 30% of score38·25
O
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odd Bagel
no top category Boichik Bagels doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boichik Bagels · 4
only Odd Bagel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boichik Bagels · Odd Bagel
