Bonafide Provisions vs Dr. Kellyann · Bay Area shelf head-to-head
Bonafide Provisions and Dr. Kellyann, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonafide Provisions carries more Brand PowerBonafide Provisions is in more Bay Area grocersDr. Kellyann sits further up the premium end
Bonafide Provisions
Dr. Kellyann
63
brand power
34
13
products
13
3
categories
2
11
grocers
5
48.3¢
price per oz
56.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonafide Provisions▭ Dr. Kellyann
Distribution · 30% of score46·21
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonafide Provisions
only Dr. Kellyann
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonafide Provisions · Dr. Kellyann
