Bone Brewhouse vs Zoup! · Bay Area shelf head-to-head
Bone Brewhouse and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoup! carries more Brand PowerZoup! is in more Bay Area grocersZoup! fields the deeper lineupBone Brewhouse sits further up the premium end
Bone Brewhouse
Zoup!
10
brand power
44
2
products
17
1
categories
4
2
grocers
12
$3.87
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bone Brewhouse▭ Zoup!
Distribution · 30% of score8·50
B
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bone Brewhouse
no top category Zoup! doesn’t also play in.
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bone Brewhouse · 0
no exclusive doors — everywhere Bone Brewhouse is, Zoup! is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bone Brewhouse · Zoup!