Bonfire Burritos vs Red's · Bay Area shelf head-to-head
Bonfire Burritos and Red's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's is in more Bay Area grocersRed's fields the deeper lineupBonfire Burritos sits further up the premium end
Bonfire Burritos
Red's
24
brand power
64
5
products
26
2
categories
3
2
subcategories
4
5
grocers
17
76.0¢
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonfire Burritos▭ Red's
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonfire Burritos
only Red's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonfire Burritos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonfire Burritos · Red's
