Bonne Maman vs Duncan Hines Comstock · Bay Area shelf head-to-head
Bonne Maman and Duncan Hines Comstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Bonne Maman
Duncan Hines Comstock
69
brand power
0
49
products
3
5
categories
1
10
subcategories
1
20
grocers
2
$9.25
avg price
$7.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Duncan Hines Comstock
Distribution · 30% of score83·8
D
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Duncan Hines Comstock
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Duncan Hines Comstock