Bonne Maman vs Friend In Cheeses Jam Co · Bay Area shelf head-to-head
Bonne Maman and Friend In Cheeses Jam Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupFriend In Cheeses Jam Co sits further up the premium end
Bonne Maman
Friend In Cheeses Jam Co
69
brand power
16
49
products
5
5
categories
1
10
subcategories
2
20
grocers
4
79.3¢
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Friend In Cheeses Jam Co
Distribution · 30% of score83·17
F
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Friend In Cheeses Jam Co
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Friend In Cheeses Jam Co