Bonne Maman vs Just The Fun Part · Bay Area shelf head-to-head
Bonne Maman and Just The Fun Part, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupJust The Fun Part sits further up the premium end
Bonne Maman
Just The Fun Part
69
brand power
33
49
products
22
5
categories
2
10
subcategories
2
20
grocers
4
$9.25
avg price
$8.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Just The Fun Part
Distribution · 30% of score83·17
J
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Just The Fun Part
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Just The Fun Part