Bonne Maman vs Mackays · Bay Area shelf head-to-head
Bonne Maman and Mackays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Bonne Maman
Mackays
69
brand power
23
49
products
8
5
categories
2
10
subcategories
3
20
grocers
5
79.3¢
price per oz
80.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Mackays
Distribution · 30% of score83·21
M
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy1 vs 2 SKUs
1% of shelf
only Bonne Maman
only Mackays
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Mackays