Bonne Maman vs Nocciolata · Bay Area shelf head-to-head
Bonne Maman and Nocciolata, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupNocciolata sits further up the premium end
Bonne Maman
Nocciolata
69
brand power
26
49
products
2
5
categories
1
10
subcategories
1
20
grocers
13
79.3¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Nocciolata
Distribution · 30% of score83·54
N
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Nocciolata
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Nocciolata
