Bonne Maman vs Roots Kitchen & Cannery · Bay Area shelf head-to-head
Bonne Maman and Roots Kitchen & Cannery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupRoots Kitchen & Cannery sits further up the premium end
Bonne Maman
Roots Kitchen & Cannery
69
brand power
14
49
products
3
5
categories
1
10
subcategories
1
20
grocers
3
79.3¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Roots Kitchen & Cannery
Distribution · 30% of score83·13
R
carried in 20 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Roots Kitchen & Cannery
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Roots Kitchen & Cannery
